When we discuss marketing methods, it’s common for clients to assume that Search Engine Optimization (SEO) is the be-all-end-all of tactics. Although SEO is a vital part of what we do at Hawk Agency, it’s far from being the only tool in our toolbox.
A Trip Down Memory Lane
I want to share a brief story with you. As a beginner, I trudged around Uptown Minneapolis with a self-designed flyer, walking into businesses and asking, “Do you need a website?” I also traded services with a local magazine for ad space.
The point here is, to be successful, you have to be scrappy and willing to get creative. Local marketing is not a one-size-fits-all approach, but more of a combination lock. To crack it, you need to try different methods.
With that in mind, here are 20 powerful local marketing methods, excluding SEO:
1. Maximize Google My Business
- Regularly post updates, offers, and news about your business.
2. Consider Vehicle Wraps
- Turn your company truck into a moving billboard.
3. Yard Signs
- Get your message across by placing yard signs in strategic locations.
4. Leverage Event Marketing
- Attend or sponsor local festivals and seasonal events.
- Organize contests or other community events.
- Collaborate with other local businesses for joint events.
5. Build Effective Referral Systems
- Schedule regular follow-ups with your referral partners.
- Explore partnerships with complementary businesses.
- Join business networking groups like BNI.
- Always clarify what a great referral looks like for your business.
6. Tap Into Social Media
- Regularly post and share videos on Facebook, Instagram, etc.
- Use tagging to highlight partnerships and collaborations.
- Don’t hesitate to ask for business on your personal pages.
7. Testimonial Videos
- Share your client’s experiences through compelling videos.
8. Brand Videos
- Tell your business’s story and unique value proposition through engaging videos.
9. Encourage Online Reviews
- Motivate your clients to leave reviews on Facebook and Google My Business.
10. Master LinkedIn
- Establish yourself as a local expert and actively engage with your network.
11. Outreach on Social Media
- Connect with your ideal prospects on LinkedIn, offering value before selling.
12. Invest in Signage
- Let a large sign in front of your building do the talking.
13. Explore Radio Spots
- Consider advertising on local radio stations for wider reach.
14. Utilize Billboards
- Eye-catching billboards can create an impression in your local community.
15. Don’t Dismiss Cold-calling
- With the right approach, cold-calling can be surprisingly effective.
16. Run a Direct Mail Campaign
- Create compelling letters or postcards for a targeted mail campaign.
17. Speak at Events and Organizations
- Share your expertise by speaking at industry events or local organizations.
18. Leverage PR and Local Media
- Create newsworthy stories and connect with local media personalities.
19. Collaborate with Influencers
- Identify influencers whose audience aligns with your customer base.
20. Distribute Flyers and Business Cards
- Old school but effective, especially when targeting local customers.
Remember, the secret lies in creatively combining these strategies. For instance, you might organize an event, invite influencers, and create a referral system for them.
It’s not just about SEO – it’s about finding the right mix for your unique business situation. I hope this list inspires you to explore fresh marketing avenues. Have a great week and happy marketing!