Step 1: Create or Claim Your Google My Business Account If your business has been around for a while, it’s possible that there is already a Google My Business listing for it. Simply search for your business name in Google and claim the existing listing. If your business is new or there’s no existing listing, create a new account.
Step 2: Verify Your Google My Business Account After claiming or creating your listing, you’ll need to verify it. Google may do this through a phone call, an email, or more commonly, by sending a postcard to your business address with a code on it.
Step 3: Update Contact Information Ensure that all your business contact information is accurate and up-to-date. This includes your name, address, phone number, and any other contact information. If you make any changes to these details, update them on your Google My Business listing as well.
Step 4: Set User Permissions It’s important to set the right user permissions on your account. If you’re working with an agency, they should be given manager permissions while you retain full ownership of the listing.
Step 5: Set Business Hours List your regular operating hours, including any special hours for holidays or special events. This helps to avoid creating negative impressions from customers who might visit when you’re closed.
Step 6: Define Your Service Area Google allows you to define your service area by state, county, city, or a mix of these options. This is crucial for local search as it makes you more likely to appear in search results in the areas you serve.
Step 7: Upload High-Quality Images Add at least three high-quality images to your listing to give a good first impression. This could include pictures of your location, team, and the services you provide.
Step 8: Define Your Specific Services Clearly list all the services you offer. For example, if you’re a roofing contractor, don’t just state that you repair roofs; mention if you repair gutters, install skylights, and so on. The more specific you are, the more likely you are to show up in relevant searches.
Step 9: Add a Business Description Write a brief description about your business, touching on the human aspect. Include details like how long you’ve been in business, the communities you serve, and other details that make your business relatable and unique.
Step 10: Encourage Customers to Take Action Utilize the features of your Google My Business listing to direct customers towards valuable actions. For example, if you need customers to make a reservation or appointment, provide clear instructions on how to do so.
Step 11: Respond to Reviews Make sure to respond to all reviews, both positive and negative. Celebrate good reviews with thanks and try to make amends for any bad experiences. This shows prospective customers that you care about customer satisfaction.
By following these steps, you can effectively optimize your Google My Business listing for local search.